Drive targeted traffic, generate leads, and grow your business with data-driven digital marketing campaigns.
Digital marketing encompasses all online marketing activities including paid advertising, social media, email marketing, and content promotion. At IQX Solutions, we create integrated digital marketing strategies that help UK businesses reach their target audience, generate qualified leads, and maximize ROI.
Digital marketing helps when a business needs targeted traffic, lead generation, campaign structure, and clearer measurement beyond simply having a website.
Campaign structure, audience targeting, and offer alignment help reduce wasted clicks and improve enquiry relevance.
Campaigns work better when message, creative, landing page, form, and follow-up route are planned together.
Tracking, conversions, campaign signals, and performance notes help make decisions less emotional and more practical.
A clear look at what is normally covered, so you can compare the service without confusion.
Google Ads (PPC) campaign management
Facebook and Instagram advertising
Campaign strategy and planning
Ad copywriting and creative design
Landing page optimization
Conversion tracking and analytics
A/B testing and optimization
Monthly performance reporting
Digital marketing can include paid advertising management, social campaigns, campaign strategy, ad creative direction, landing-page optimization, conversion tracking, A/B testing, and reporting.
PPC, social ads, targeting, creative, keywords, audiences, budgets, and campaign structure can be prepared around a clear objective.
Campaign traffic is connected to relevant pages, CTA structure, forms, tracking, and conversion measurement.
Results are reviewed so budgets, messages, audiences, landing pages, and campaigns can be improved over time.
IQX package pricing covers campaign work and management. Advertising platforms such as Google, Meta, LinkedIn, or TikTok charge ad spend separately, and that spend is usually paid directly by the client to the platform.
Covers planning, setup, monitoring, improvements, reporting, and campaign support within the agreed package.
The media budget paid to advertising platforms for impressions, clicks, views, leads, or campaign delivery.
Designed for businesses that need a practical service with a clear commercial purpose.
Companies wanting to scale quickly with paid advertising and targeted campaigns.
Online retailers needing to drive traffic and sales through digital advertising.
Professional services firms looking to generate high-quality leads consistently.
Campaigns need clear commercial inputs before budget is spent.
Business goal, target audience, offer, service area, and acceptable lead quality.
Ad account access, tracking access, landing page access, and brand assets where needed.
Budget range for platform ad spend, separate from management fee.
Approval process for ads, creative, landing-page changes, and reporting decisions.
A simple working process keeps the project easier to understand from first discussion to delivery.
We define your goals, target audience, budget, and create a comprehensive campaign strategy.
We build campaigns, create ad creative, set up tracking, and configure targeting.
We launch campaigns and closely monitor performance, making adjustments as needed.
We continuously test and optimize to improve results and scale successful campaigns.
These pages explain the practical rules behind planning, payment, delivery, revisions, support, and common project questions.
Review how quotes, deposits, milestones, invoices, and final payments are handled.
Read pageRead the practical rules for scope, approvals, revisions, support, and delivery.
Read pageUnderstand how extra requests, revisions, and changed scope are reviewed.
Read pageGet direct answers about pricing, delivery, support, revisions, hosting, and service fit.
Read pageSelect a starting point that fits your goals, then we can refine the scope around your content, timeline, and business needs.
The focus is on practical delivery, clear communication, and digital work that supports real business outcomes.
We optimize campaigns for maximum return on investment, not just clicks or impressions.
We use analytics and testing to continuously improve campaign performance.
We understand UK audience behavior and create campaigns that resonate locally.
Direct answers to common questions before you choose a package or request a quote.
Ad spend depends on your goals, industry, and competition. We typically recommend starting with £1,000-£3,000 per month to gather data and optimize. We'll help you determine the right budget.
It depends on your target audience and goals. Google Ads works well for intent-based searches, while Facebook and Instagram are great for awareness and targeting specific demographics. We'll recommend the best mix.
You'll see initial traffic and leads within days of launching. However, optimal performance typically takes 2-3 months as we gather data and optimize campaigns for better results.
Yes. We create ad copy, design graphics, and can produce video content for your campaigns. All creative is included in our management fees.
Our management fee covers strategy, setup, optimization, and reporting. Ad spend is the budget paid directly to platforms like Google or Facebook to show your ads.
Yes. We integrate campaigns with your CRM, Google Analytics, and other tools to track leads and conversions throughout your sales funnel.
Share your current website, goals, deadline, and budget range. IQX Solutions can recommend the most suitable package, support plan, or service combination.
Create high-converting landing pages optimized for your advertising campaigns.
Combine paid advertising with organic SEO for comprehensive online visibility.
Ensure your website is optimized to convert the traffic from your campaigns.
Let's create a digital marketing strategy that drives traffic, leads, and sales for your business.